Justin Knock is a winemaking consultant and Master of Wine with 15 years of winemaking and international business development experience. He makes, blends and sources wine for clients in Australia, New Zealand, the USA, South Africa, Chile, Argentina, Spain and Italy, for customers in the UK, Europe and Scandinavia. Well travelled and with a strong scientific background (M.Sc/ B.Sc), an Australian compass and a London base, he has a rich insight into quality wine production , consumer behaviour and trends, and a unique analogical array for communicating about wine.
In 1997 he was drawn into wine by a combination of wonder from a Masters degree in Food Science at UNSW in Sydney, a wine tasting course with Steve Charters MW and a bottle of 1980 Grange. A year of retail experience led to vintage and pruning season at d’Arenberg in McLaren Vale, followed by a cellar hand position at Rosemount in the Hunter Valley.
A research winemaking role developed with projects on micro-oxygenation, winery utilisation and Brettanomyces, followed by an expanded research role in Southcorp Group Winemaking from 2001 implementing projects for Lindemans, Penfolds, Wynn’s and Seppelt’s.
For 3 years he was a winemaker at Devils Lair in Margaret River before joining Southcorp’s London office in 2004 as European based winemaker responsible for technical, education and PR for customers in more than 30 markets.
He founded the Purple Hand in 2008 with winemaking projects in the Yarra Valley and Almansa, Spain. In 2010 he returned to the UK as Wine Buying Manager for Treasury Wine Estates (TWE) and completed his MW dissertation on Australian regionality in the UK market.
Today he is the Director of the Purple Hand Wine Company, continues to make Yarra Valley Pinot and consult to TWE and other clients in South America, Australia, the UK and Spain.